GOAT is an online sneaker(shoe) app which let you buy quality product of different brands. Two friends after certain failures started this app in the market they usually offer Air Jordan and Travis Scott shoes. GOAT started the sneaker business because in 2015 after one of the owners got a fake pair of Air Jordan, after that they decided to launch an app that can resolve the real issue.
They entered the market to overcome the fraud and save sneaker lovers form being ditched by local marketers. They have the real authentication system and the sneaker is ready once it passes.
At first nobody take them serious because there were many other app to buy such sneakers but after a hot sale in 2015 their sales increase and till now they have 12-million buyers with a visible profit of 500% and now it is an internationally famous business with 100k sellers and more the 400k sneakers.
The new AR technology:
Recently, GOAT has introduced AR for buyers, this is something really interesting the buyer can have a visible view of sneakers before its launch. The same technology has been introduced by Snapchat(SC) collaborated with Adidas with the try-on feature.
However, this is very new the user will have a view of the product that hasn’t been launched. The software engineers have used advanced Arkit technology to have a 3D view of the product. Apple UI users can update their GOAT apps and can have 3D experience while Android users may have to visit the store’s website to skill it.
The owner of GOAT has been trying to steal the market place all over the world and is successfully building up its image. The latest AR technology is a new way of possing their impression on 12 million buyers. GOAT has been actively participating in the online market.
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